EVALUATION 3 - what kind of media institution might distribute our media product and why?

Here we were to imagine it was a real film and bear in mind who would be the director, distributor, etc.

STYLE:
We decided that this opening would not be from a big budget Hollywood film; instead a low budget gritty British arthouse style, as the material is indeed gritty and would not contain big budget requirements.

DIRECTOR:
The group thought that Shane Meadows would be a good director for the film, as he has specialised in directing acclaimed and succesful British independent films such as Dead Man's Shoes and most famously This Is England; thus this would be his area of expertise. If not, we thought Danny Boyle, as he has proven to be succesful with low-budget British films that deal with some form or other of crime - Shallow Grave and Trainspotting.

PRODUCTION & DISTRIBUTION:
I think the Film4 production company would be appropiate, as they have funded a lot of British indepent films including work by the two directors mentioned above. For our distribution Optimum Releasing would do the job, as they distributed This Is England. Being low-budget, we thought we'd go for a budget similar to what the film Shifty (as the context is kind of similar) had which was £1000,000 so yeah about that or maybe a bit more.

CAST:
We did not come to discuss a potential cast, but it is in the evaluation requirements so I'll just say a few ideas. For the lead role, someone who could act violently but also give a human emotion and sympathy to the role, perhaps the lad who plays Cook in the UK drama skins Jack O'Connell. For the role of his friend who he kills, someone who could be snobby maybe Rupert Grint from harry potter. And we'd need a bad-ass to play the police interrogator! Maybe Kidulthood/Adulthood writer and actor Noel Clarke, who has a powerful presence.

MARKETING:
The marketing for the film would be fronted by the appeal either of those two directors has (they now have a reputation for directing good films) so audiences would be interested to see their latest offering. Also, appealing widely to some audiences would be the two actors pictured above, as fans from skins and of the kidulthood/adulthood series (the audiences of which are mostly teenagers to those in their twenties) would want to see their new film. With this potential popularity, I think it would be billboarded around Britain a fair amount of times, and I could see a lot of internet advertising.

RELEASE:
Being an independent British film, it would show at arthouse/independent cinemas but with a team like that it would most likely get promoted enough to play at multiplexes.